Tuesday, September 16, 2014

Where does your costume jewelry come from?

We occasionally receive emails from the curious customer asking, where in the world does all of your jewelry come from and where is jewelry manufactured?  Well, that is not a quick question to answer.  

We started Swell Caroline about four years ago sourcing most of our jewelry from two US based designers that we just adored.  Our first design partner, Fornash, Inc. was filling a niche by offering the brightest, most fun pieces that were the embodiment of preppy chic.  Their oversized beaded necklaces and whimsical icon-emblazoned bracelets, charm necklaces, and earrings, featured animal creatures like elephants and giraffes and nautical styles like anchor earrings and star fish earrings were instant hits with our shoppers (and a HUGE hit for brides looking for bridesmaid jewelry).  They also carried sophisticated lucite link necklaces and bracelets and introduced the ever-popular spade collection of cable twist bracelets and earrings.

Our second partner, Kelly Shatat of design house Moon & Lola, actually invented and patented the original acrylic monogram necklace.  They have since introduced more monogram styles than we can count and we are so happy to sell them all!  From pillows and coffee mugs to more creative styles, like this prep-tastic pearl necklace that they designed for Southern Living Magazine, featuring a detachable gold monogrammed pin, they make the most beautiful monogram jewelry we have ever seen.  

Moon & Lola Monogram Jewelry

As our customer base grew, in great part to word of mouth from happy shoppers (thank you oh so much - you know who you are), we decided to introduce our own costume jewelry collection, Swell Caroline The Collection.  Without stepping on the toes of the designers we already represented, we endeavored to bring to market a collection that would compliment our two most favorite brands and also bring our customers a product that was unique to Swell Caroline.  We aspired to create versatile, budget-savvy styles.  Styles that would be oh-so-perfect to pair with your traditional work wear but would also do double duty with a perfect Tory Burch tunic or turn that $28 Old Navy find into a killer outfit that turns heads!


Our designs are sourced in a few places.  Our primary design house is located in mainland China.  They help us bring to life our design ideas as well as help us tweak some of their existing designs to make them unique for our customers.  We also scour jewelry shows around the globe to source styles we find from all over the world.  We have worked with talented fabricators in India, China, Korea the Philippines as well as the United States.  
While we would love to put the "Made in the USA" label on all of our designs, that would mean more that quadrupling our costs in most cases.  We can tell you, however, that all of our factories meet the very stringent standards of ethical employment and workplace safety standards.  All of the factories that help us with our designs have passed inspections by major American retailers including Target and Federated Department Stores.  

We hope that satisfies your curiosity a bit, please feel free to post questions below, we are more than happy to reply to your burning questions!     

Thursday, September 11, 2014

Your Fall Guide to Luxury Looks for Less + 25% off

The weather is cooling off and we're trading our summer statement looks for more streamlined jewelry pieces in rich hues. Here we've paired some luxury designer looks from around the world with a comparable look from SwellCaroline.com that will have you ready for Fall. 


French design house, Fred Paris, created this lovely Pain Du Sucre interchangeable gemstone ring (shown on left.) With over half carat of diamond and a 6500 Euro price tag, this lux piece is out of most women's reach. You can find this perfect for fall gold and orange look for less with our darling Kate Ring, priced at $45


What girl wouldn't love a faceted amethyst atop an 18 carat gold setting? The lovely Imperiale Ring from Chopard (on left) is sleek, colorful, and unfortunately out of our budget. The next best thing we could find this the Sophia Ring. With purple and clear cubic zirconia,it's guaranteed to delivery all the sparkle you need and the price is only $54.


Polished Amethysts and real diamonds make this stunning necklace (on left) from Bina Geonka high on our wish list. We're satisfying our lust for purples with the Juliet Necklace. At $24 each, we're likely to try all the new fall colors.


Pomellato's jewel encrusted link bracelet (on left)is a show stopper for sure. But costing $50,000 this piece will only ever exist in our Pinterest jewelry box. The Wentworth Bracelet offers the same opulent feel but at a more realistic price of just $72.

For the next two weeks you can get these featured products for 25% at SwellCaroline.com

Tell us below which you'd love to buy.

Thursday, September 4, 2014

Back to School - Queen B Giveaway

 School is back in session and we can't help giving a nod to the Queen of Prep and one of our favorite style icons, Gossip Girl's Blair Waldorf. 

(photo compliments of timtvshowcase)

Always dressed to the nines, Blair's school day looks were no exception. Her impeccably styled outfits most often featured tailored classic pieces with just a pop of color. We are huge fans of the classics at Swell Caroline, so what better icon to inspire our Back to School over the top Queen B worthy giveaway. Just add a headband and you're ready to go!

Submit your entries below for your chance to win a back to school accessory package from Swell Caroline.

Our Queen B Giveaway Package includes:

1. A Blair Monogram Necklace in your choice of Sterling Silver or Yellow Gold Vermeil

2. A Kate Spade Notebook Set that includes 2 perfectly preppy patterned notebooks

3. A Blair Bracelet in your choice of 5 colors combination

4. A Kate Spade Pencil Pouch in literary glasses print

Blair Necklace (starting $102) shown with Kate Spade Notebook